Our Story

Made by hand.
Made in Columbus.

HER Natural began at a kitchen table in Ohio with a small idea: wash day shouldn’t take a cabinet full of products. Two years later, we’re still mixing every bottle by hand – small-batch, clean, and made for the way real hair gets washed.

Meet the founder

A note from the founder.

I started HER Natural in my kitchen in Columbus after years of standing in the aisle looking at bottles that all promised the same thing. None of them worked the way they said they would, and most of them left my hair feeling worse than when I started.

So I made my own. Small batches. Natural ingredients I could pronounce. I now use my products only, on my hair and my two daughters as well.

"If I wouldn't put it on my family's hair, it doesn't go in the bottle."

Every order ships from Columbus. Every new formula gets thoroughly tested before selling.

Thanks for being here. Wash day shouldn’t be complicated, and now it isn’t. You are going to love your natural hair.

Mia Goddard, founder

What we stand for

Three things we won't compromise on.

Clean ingredients

No sulfates, no parabens, no fillers we couldn’t justify to our own scalp. If it’s in the bottle, it earned its place.

Made by hand

Every order is mixed, bottled, labeled, and shipped from Columbus. We don’t outsource the parts that matter.

Wash-day simplified

We have a few products that work really well together. For wash-day and the days in between – your routine should be simple.

Start with the bundle

Seven of our best products at one conveniently low price.