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New - Summer '26

For wash-and-go weather.

A lighter formula for humidity, frizz, and the days you actually want to be outside. Ships from Columbus this week.

247 verified reviews

My wash routine has become my therapeutic for me. I love HER Natural!

Find your fit

Is HER Bar for you?

The story

Mixed by hand. Made in Columbus.

I started HER Natural because I was tired using products that were not formulated with me in mind.

— Mia Goddard

What we left out

What's not in HER Bar.

Five things you'll never find on our label. Because what's missing matters more than what's marketed.

  • Sulfates No SLS · SLES
  • Parabens Endocrine-safe
  • Mineral oil Strands breathe
  • Synthetic fragrance Botanicals only
  • Drying alcohols No isopropyl

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